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How do you beat Google in vertical search?
Relying on Google is a risky game. It always has been, but ever-increasingly over the last two years it’s becoming clear that relying heavily on Google traffic can hold an uncertain future. I’ve seen a...
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E Consultancy – 18 useful custom Google Analytics reports, segments and...
The customisable features in Google Analytics are great for extracting maximum value from your data. Here I’ve gathered together a selection of custom reports, dashboards and advanced segments to help...
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Econsultancy – A list of 10 retail mobile apps that customers love
I’ve been thinking a lot about mobile apps in retail recently. I’ve been thinking about which retailers need an app and whether in fact we’re seeing a bit of a backlash against the app, fuelled by...
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Mashable – How Many Teens Are Actually Leaving Facebook?
Word on the street is that teens are leaving Facebook in hoards and instead flocking to apps likeSnapchat and Instagram.A report from digital agency iStrategyLabs breaks down just how many teens have...
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Econsultancy – What’s on your SEO wishlist for 2014?
2013 saw many changes that affect the role of the SEO, most of which were instigated by Google. Some were good, some not so good. The final removal of keyword referral data was the most obvious...
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Brand Republic: Apple buys social media analytics tool Topsy Labs
Apple has acquired social media analytics firm Topsy Labs in a $200m (£122m) deal, according to reports, as part of plans to enhance the brand’s ability to target consumers using social networks....
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E-consultancy: How small businesses can make the most of Twitter
“If there’s one thing you have if you run a small business, it’s time. If there’s one thing you probably don’t have, it’s money.” I have to credit the above statement to Will Critchlow, it condenses...
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Econsultancy: How to get up and running with Google Analytics in six steps
Google Analytics 101 In Chinese culture the number six represents wealth, and it is thought to be good for business. For this reason I chose the six most important actions you should take in order to...
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E-Consultancy: Digital transformation – the importance of culture
What is digital transformation? There is a lot of talk at the moment about this process, where an organisation overhauls its capabilities in order to reach digital enlightenment. This is a large-scale...
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Search Engine Roundtable – More updates
15% reduction to Google Authorship… that sounds interesting.
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E-consultancy: Has Hummingbird changed SEO forever?
One of the biggest updates I’ve seen so far this year I am sure of it. The shift to long tail conversational search queries will change how SEO will operate in the future. When Google announced at the...
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Search Engine Roundtable – Updates
More updates for the past week, particularly Google’s new Hummingbird algorithm.
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Search Engine Land – Penguin 5 with the Penguin 2.1 Spam-Filtering Algorithm,...
The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s...
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Econsultancy – How can ecommerce carousels be more effective?
Having previously worked with e-commerce carousels, it is fair to say that carousels are an effective tool to improve visualisation and appeal to the overall e-commerce website. What are carousels?...
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Search Engine Roundtable – Update
This morning I was about to go to google keyword tools to do some on-page optimisation for a client. I realised how digital marketing changes all the time google had an update of scrapping google...
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E-consultancy: Why the modern marketer must embrace technology
Technology is one of the twelve core elements of the Modern Marketing Manifesto formulated by Marketing Week and Econsultancy. We propose that to be a modern marketer you must be comfortable and adept...
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E Consultancy – A helpful image sizing guide for social media profiles
Very useful tip I spotted this surprisingly useful infographic yesterday, over at Visually. It should come in handy for anybody who creates image-based content to add to their social profiles. Five of...
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E Consultancy – 10 interesting digital marketing statistics we’ve seen this week
Here are some of the most interesting digital marketing statistics we’ve seen this week. Statistics include Enhanced Campaigns, on-page SEO, mobile content, Google Play, and football’s most social...
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Econsultancy: 10 great examples of responsive design from around the world
Responsive design as a standard feature on a website is growing quickly. There is no longer much of a debate over whether brands need a mobile site, as consumer demand dictates that sites need to be...
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Search Engine Roundtable – More updates
More more updates and google glass looking awesome!
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