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Search Engine Roundtable – More updates
15% reduction to Google Authorship… that sounds interesting.
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E-Consultancy: Digital transformation – the importance of culture
What is digital transformation? There is a lot of talk at the moment about this process, where an organisation overhauls its capabilities in order to reach digital enlightenment. This is a large-scale...
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Econsultancy: How to get up and running with Google Analytics in six steps
Google Analytics 101 In Chinese culture the number six represents wealth, and it is thought to be good for business. For this reason I chose the six most important actions you should take in order to...
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E-consultancy: How small businesses can make the most of Twitter
“If there’s one thing you have if you run a small business, it’s time. If there’s one thing you probably don’t have, it’s money.” I have to credit the above statement to Will Critchlow, it condenses...
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Brand Republic: Apple buys social media analytics tool Topsy Labs
Apple has acquired social media analytics firm Topsy Labs in a $200m (£122m) deal, according to reports, as part of plans to enhance the brand’s ability to target consumers using social networks....
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Econsultancy – What’s on your SEO wishlist for 2014?
2013 saw many changes that affect the role of the SEO, most of which were instigated by Google. Some were good, some not so good. The final removal of keyword referral data was the most obvious...
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Mashable – How Many Teens Are Actually Leaving Facebook?
Word on the street is that teens are leaving Facebook in hoards and instead flocking to apps likeSnapchat and Instagram.A report from digital agency iStrategyLabs breaks down just how many teens have...
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Econsultancy – A list of 10 retail mobile apps that customers love
I’ve been thinking a lot about mobile apps in retail recently. I’ve been thinking about which retailers need an app and whether in fact we’re seeing a bit of a backlash against the app, fuelled by...
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E Consultancy – 18 useful custom Google Analytics reports, segments and...
The customisable features in Google Analytics are great for extracting maximum value from your data. Here I’ve gathered together a selection of custom reports, dashboards and advanced segments to help...
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How do you beat Google in vertical search?
Relying on Google is a risky game. It always has been, but ever-increasingly over the last two years it’s becoming clear that relying heavily on Google traffic can hold an uncertain future. I’ve seen a...
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